OBJECTIVE
The core Sukin brand felt too mature for a teen audience. I needed to "digitally supercharge" the visual identity to make it feel native to social platforms without losing the brand’s natural, trusted DNA.
CHALLENGE
The existing brand lacked consistency across touch points. I needed to move beyond "one-off" assets and build a foundational system that allowed for rapid, high-quality design output across web and product.
The approach
I led the digital design by focusing on the dual pillars of sustainability and efficacy, creating a visual language that spoke to the eco-conscious values of Gen Z. I utilized a vibrant "fruit-punch" palette derived from natural ingredients to differentiate the range from adult products. To break traditional grocery brand layouts, I introduced high-energy lifestyle art direction and "sticker-style" UI elements, ensuring the digital journey felt as tactile and exciting as the physical product on a supermarket shelf.
IMPACT
30% faster design-to-development handoff time. Eliminated brand fragmentation across 4 distinct digital platforms.
client
Teen Skin by Sukin
Year
2022
service
DESIGN, Concept
