SOLO by MYOB

OBJECTIVE

The goal was to give MYOB's new SOLO brand a proper digital foundation. SOLO had strong brand guidelines but nothing to actually build with, so I set out to create a component library that product and marketing teams could use to ship consistent, on-brand experiences across web and mobile without reinventing the wheel every time.

CHALLENGE

When SOLO launched, every team was designing in isolation. There were no shared components, no token structure, no single source of truth. The result was brand drift at scale, the same layout problems being solved over and over by different people, with slightly different outcomes each time. The brand looked great on paper but inconsistent in the wild.

The approach

I started with a design audit to map where things were breaking down, then built the token foundation first; colour, typography, spacing and border radius. Everything else was growing from that base. Components were built in Figma using variants and properties so teams could configure states without touching the underlying structure, with desktop and mobile breakpoints running in parallel throughout.

IMPACT

Teams could move faster because the decisions had already been made. Marketing and product had a self-serve library that reduced design back-and-forth, and SOLO launched as MYOB's most consistent digital sub-brand.

client

SOLO by MYOB

Year

2024

service

Design Systems, UI Design, Figma

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